I saw this posted over at the MoKelly Report. Pepperidge Farm has a new print ad for their Milano Cookies. The chocolate is portrayed as a woman (a black woman) and the light golden cookie is the man (a white man). Mo seems to think there some deeper racial meaning to it.
The ‘dark chocolate character’ seems to be female in nature…made to look like ‘she’ has long hair (or a weave) and long flowing ‘dress.’ That and the fact ‘she’ is shorter than her ‘White’ (or Asian or Latino) counterpart.
Let’s delve further…
Is the intimation ALSO that this ‘Black woman’ is the meat in a ‘White man sandwich?!’ (Note the caption below the logo…)
“Every taste has a feeling.”
Mo’Kelly is just sayin’…look at the cookie to the left too. Two White/Asian/Latino men “book-ending/sandwich breading a Sista…
Hmmm…
And what about the more ‘subtle’ racism…yes Mo’Kelly said racism.
The attribution of those things being “bold” because they are dark and ” light golden” tread dangerously close to the implied good/evil & white/black connotations of old……
I personally think its kinda funny — making sexual and racial references for a cookie. I wonder if we’ll see a similar ad for the Oreo cookie. Can you imagine?? Two dark brothas sandwiching a blonde chick….
